Book Club: ¡Tequila! Distilling the Spirit of Mexico by Marie Sarita Gaytán
Staff at Chandler Museum and Chandler Public Library have come together to choose a mix of fiction and non-fiction that expand on topics from current and future exhibitions at Chandler Museum.
For the start of Book Club Season 2, the book ¡Tequila!: Distilling the Spirit of Mexico by Marie Sarita Gaytán pairs well with the newest traveling exhibit at the Chandler Museum, Aliento a Tequila.
Connect with other readers during in-person discussions led by Museum Staff Kristine Clark and Librarian Anbolyn Potter.
Please note there are two book club meeting dates and times for each book discussion
- Sept. 19 | 12 - 1 p.m.
- Sept. 28 | 5:30 - 6:30 p.m.
About ¡Tequila!: Distilling the Spirit of Mexico by Marie Sarita Gaytán:
"¡Tequila! Distilling the Spirit of Mexico traces how and why tequila became and remains Mexico's national drink and symbol. Starting in Mexico's colonial era and tracing the drink's rise through the present day, Marie Sarita Gaytán reveals the formative roles played by some unlikely characters. Although the notorious Pancho Villa was a teetotaler, his image is now plastered across the labels of all manner of tequila producers―he's even the namesake of a popular brand. Mexican films from the 1940s and 50s, especially Western melodramas, buoyed tequila's popularity at home while World War II caused a spike in sales within the whisky-starved United States. Today, cultural attractions such as Jose Cuervo's Mundo Cuervo and the Tequila Express let visitors insert themselves into the Jaliscan countryside―now a UNESCO-protected World Heritage Site―and relish in the nostalgia of pre-industrial Mexico.
Our understanding of tequila as Mexico's spirit is not the result of some natural affinity but rather the cumulative effect of U.S.-Mexican relations, technology, regulation, the heritage and tourism industries, shifting gender roles, film, music, and literature. Like all stories about national symbols, the rise of tequila forms a complicated, unexpected, and poignant tale. By unraveling its inner workings, Gaytán encourages us to think critically about national symbols more generally, and the ways in which they both reveal and conceal to tell a story about a place, a culture, and a people. In many ways, the story of tequila is the story of Mexico.
Want to know more?
Email our Community Engagement Specialist Kristine Clark.