Branding is more than just a logo. It is the written, spoken and visual identifiers that help form a recognizable and memorable identity. It determines how people react, think and feel when associating with a specific entity. To this end, the City of Chandler’s brand identity is made up of the City’s logo, colors, typography, visuals, and a lexicon. Given the importance of the City’s image, it is essential that we safeguard its identity by correctly and consistently using the brand standards set forth in the following document. The proper use is necessary to assure its effectiveness.
These standards establish and maintain the specific use of the City’s identity on all print and digital assets and communication generated by and for the City of Chandler. These standards supersede all previous brand standards and guidelines.
The City’s brand standards are set and maintained by the Communications and Public Affairs Department and have been reviewed and approved by the City Manager. Any questions about these standards should be directed to the Director of Communications and Public Affairs. If you are unsure about the proper use of any of the brand elements defined in the following guide, please contact Communications and Public Affairs.
