Vision Gallery Unveils New Logo

Jan. 29, 2020
| by:
Communications and Public Affairs

Say hello to the new look of Chandler’s Vision Gallery

Located in Downtown Chandler on the first floor of City Hall, the Vision Gallery is an arts and culture destination that represents more than 300 regional visual artists each year. Named one of the 10 best art galleries in metro Phoenix, the Vision Gallery is home to a diverse array of cultural exhibits all year round. 

In 2019, the Vision Gallery, Chandler Center for the Arts and Chandler Cultural Foundation worked with Cause Design Company to redesign the gallery’s logo and branding concept to better reflect the unique identity of the space and its creative mission. 

New Vision Gallery Logo

The new logo was designed to reflect the Vision Gallery as a bright, welcoming space for aficionados and casual visitors alike to experience and interact with art. The circular mark is intended to appear like a kaleidoscope to highlight the evolving nature of exhibits on display. Each new visit to the Vision Gallery is distinct, fascinating and multifaceted — just like every turn of a kaleidoscope. 

The new logo and mark also feature bright shades of red, blue and green making up classic geometric shapes, designed to represent light and form: the basic building blocks of art.

The Vision Gallery’s updated website includes the new logo and demonstrates the gallery’s modern look and feel. The materials were designed to complement and connect the gallery with the Chandler Center for the Arts, which also recently updated its logo and branding materials. 

The branding and marketing of the Vision Gallery are funded by the Cultural Foundation, which also funds the marketing of the Chandler Center for the Arts. The Chandler Arts Commission, a group of citizens appointed by the Mayor who make recommendations to the City about how to spend the funds allocated to public art, also approved the updated concept. 

Visit the Vision Gallery

The Vision Gallery is located at 10 E. Chicago St. in Downtown Chandler, in City Hall. The gallery is open Monday through Friday from 10 a.m. to 5 p.m., and on Saturdays from 10 a.m. to 4 p.m.